It goes without saying that social media marketing has become an integral part of our everyday life. In a relatively short period of time, social media has made its way from just “another trend” to a phenomenon, that businesses can’t ignore anymore. However some business-people are still skeptical, questioning whether they really need to include this tool in their marketing toolbox, or their business can easily go without it.
Floating around the Internet, you can find thousands of articles that name 101 reasons why your business needs social media marketing, promising that social media presence will bring your business a wide range of benefits, from increased brand awareness to impressive sales growth. However from our practice, most of these promises turned out to be too idealistic, unless you will spend thousands in a month for social media only.
Being GOOD robots, we are here to tell you the truth. In this blog post, we will reveal 4 REAL reasons why you should bother doing social media for your business.
Reason #1: Social media marketing is a sign of a viable business
The first and arguably the most important reason for spending more time on your company’s social media accounts is the fact that today it is becoming less of nice-to-have and more of must-have. The truth is, in the era of digital having your website out is not finally enough for your potential customers to realize that you are up and running. Today, when 75% of businesses owns a company page on the major social networking websites (according to this article from Adweek), 25% of businesses are still undervaluing social media. Thus if your company doesn’t exist in social media or your business page on Facebook is inactive, prospective customers often will question whether you are really on the market.
Reason #2: Social media marketing can help you to take your offerings to the next level
According to the latest data from Global Web Index, an average user spends almost 2 hours per day browsing social networks and sharing the latest updates with their network. So if your customer would decide to speak up about your products or services, he or she will likely to use social media to spread the word. Thus social media may become handy for improving the quality of your products and services, giving you instant access to feedback from your customers. Is your customer service effective? Do customers wish to get more from you? With social media accounts up and running you will be first to know, just keeping an eye on what people are saying about you online.
Reason #3: Social media is a great tool for re-engaging your existing customers
If your volume of return customers is falling short of expectations, social media can help. Being active on social media is a cost-effective way to remind your existing customers that you are still there. As a matter of fact, you social media updates have a real power to trigger repeat purchase; who knows, maybe your fresh Facebook post will reach your current customers in the middle of the buying process. Thus do not hesitate to share meaningful updates and promotions with your Facebook fans. Humans LOVE discounts!
Reason #4: Social media marketing has power to improve your search engine ranking
Everybody wants to see their website on the top of Google search results, enjoying maximum exposure and outperforming competition. Of course getting there is challenging, but social media helps you to get one step closer. Since your activities on social media give your website more credibility in the eyes of Google, your website ranking will improve. This gives your business a higher chance of grabbing the attention of prospective customers.